Highlights

• Innovative Use of QR Codes: By integrating QR codes linking to her referral program on business cards and promotional gifts, Anita efficiently broadens her outreach.
• Strategic Personal Introductions: Leveraging personal interactions at networking events and client meetings to verbally promote the program ensures higher engagement.
• Significant Time Savings: Anticipated savings of 4-6 hours per month through automation of birthday gift deliveries using Locorum's Gift Rewards tool.

Introduction

In the highly competitive seller’s market of Calgary, realtor Anita Lamarche has adopted an innovative approach to generate new home sales deals. By partnering with Locorum, she has enhanced her referral program's effectiveness, making significant strides in both client engagement and referral-driven sales. This case study explores the strategies Anita employed, the tangible results she has achieved, and her plans for leveraging technology to streamline future engagements.

Strategy Implementation

1. Business Cards with a Twist: Anita added a QR code linking to her Locorum referral program on the back of her business cards, distributing them at networking events and directly to clients, ensuring every card handed out had the potential to generate leads.
2. Personal Touch at Events: By verbally introducing the referral program when distributing her cards, Anita personalized the invitation to participate, making it more likely for recipients to engage.
3. Seasonal Promotions: During Christmas, Anita included the same QR code on branded notepads given as gifts, coupling the giveaways with a verbal introduction to the referral program, thus maintaining client engagement even during festive times.
4. Consistent Email Presence: The inclusion of a "Refer to me" link in her email signature served as a constant reminder to her contacts about the referral opportunity, keeping the program top of mind.

Outcomes

• 50% Deal Success Rate: The introduction of QR codes on business cards and promotional items led to an increase in program visibility and ease of access, contributing to a 50% expected close rate from the new referrals acquired in Q1 2024.
• Two New Deals: From the four new referrals gained through Locorum in the first quarter, two are nearing deal closure, highlighting the program's effectiveness in motivating clients and generating valuable leads.

Future Directions

Transitioning from sending Starbucks gift cards for birthdays to using Locorum's automated Gift Rewards tool, Anita plans to streamline her gifting process. This move is expected to save her around four hours per month, allowing more time for direct client interactions.

She remains committed to personal touches, opting to have the physical cards shipped to her for personal distribution, thus maintaining her hallmark of thoughtful client service.

Conclusion

Anita Lamarche's use of Locorum's platform to innovate her referral strategy has not only improved her sales outcomes but has also positioned her as a forward-thinking leader in the Calgary real estate market. Her approach to integrating modern technology with traditional client service exemplifies her dedication to enhancing every aspect of her business operations, setting a high standard for client care and engagement in the real estate sector. This case study underscores the potential of technology-enabled referral programs to transform business practices and drive significant market success.