Himalaya Group: Getting Two Leads in the First Five Hours With Locorum

Highlights

• Received two leads within five hours of the first email announcement.
• Achieved a 100% referral conversion rate.
• Ability to distribute referral rewards in under five minutes.
• Saw significant value and earned investment back in one week.

About Himalaya Group

Industry: Roofing & Exterior Renovations
Company size: 15-20 employees
Location: London, ON

Himalaya Group has been providing top-notch roofing, exterior renovation and pool installation services in London, Ontario since 2012. Recently, they acquired London Electric and have plans to expand further into HVAC and plumbing, aiming to become a well-rounded general contractor.

Voytek Michalczyk, the Business Development Director, leads all marketing and advertising efforts for Himalaya Group.

Problem

Himalaya Group faced significant challenges when it came to referrals and rewards. They wanted to engage clients and industry partners by offering incentives to get referrals but didn’t know where to start. Their main method of getting referrals was to call customers and ask with no incentives. 

They wanted to engage clients, offering gift cards as incentives for referrals. However, their approach was unstructured and difficult to manage, leading to inconsistent results. 

Challenges:

1. Engaging clients in the referral program: Calling clients wasn’t an efficient or effective way to get referrals.
2. Managing the referral process efficiently: There was no way to track the progress of referrals, potentially leading to missed leads.
3. Rewarding referrals effectively: They didn’t have an easy way to offer or send rewards for referrals. 
4. Time to value: They wanted a solution that could show results quickly.

Himalaya Group’s goal was to increase referral business from past clients. 

Solution

Voytek heard about Locorum from a friend. He was impressed by the automated referral system that distributes rewards for you and isn’t labor intensive, so he decided to give it a try. Despite initial hesitations about getting it off the ground, his Account Representative was with him every step of the way to ensure success.

Himalaya Group started implementing Locorum in May 2024. The process was straightforward and automated, requiring only the approval of leads. Locorum provided an easy-to-use platform with a landing page for submitting referrals and the ability to send prepaid virtual Mastercards within minutes.

Favourite feature: easy referral payment processing.

What they did: 

• Client incentive program: Created a client referral program (which you can see here) offering $100 to the referrer and $100 in rebates to the friend being referred. 
• Email announcement: Sent an announcement email to past clients and prospects they quoted in the last two years. 
• Website integration: Added a link to their referral program on their website homepage to drive traffic.

Results

Voytek's initial announcement email to past clients and prospects from the last two years received two leads within the first five hours, both of whom signed deals. This streamlined approach showed immediate results and eased their hesitations about getting the program off the ground.

1. Immediate lead generation: Himalaya’s first email blast immediately engaged clients, and they received two leads within five hours.
2. High conversion rate: Managing referrals was easy in the Leads dashboard, leading them to achieve a 100% success rate with both initial leads resulting in sales.
3. Efficient referral payments: Distributing rewards was as easy as updating the referral information and marking them as complete, helping Himalaya reduce administrative tasks and reward referrals faster.
4. Quick time to value: Saw significant results with one deal closing within one week.

On top of that, Locorum helped Himalaya Group streamline its customer contact and rewards program, significantly reducing its ad spend to acquire new clients. Instead of spending money on lower-qualified leads through digital ads, rewarding only for successful deals resulted in more qualified leads and a lower marketing spend.

Here’s what they had to say:

Next steps

Himalaya Group plans to continue automating its referral program and promote it through social media. Soon, they’ll be offering promotions like 0% financing for six months through their program. They aim to further increase referrals and lower marketing spending by leveraging Locorum's cost-effective annual subscription model, saving on additional advertising expenses.

Although the focus is on engaging past clients, Himalaya Group will be introducing a realtor referral program. By tapping into their existing customer base and building partnerships with realtors, Himalaya Group hopes to expand their referral network further and drive even more business through effective, automated referral strategies.

Voytek said he’d recommend Locorum to anyone looking for a customer loyalty program. So what are you waiting for? Book a demo to learn more!