Consider a custom-branded card to personalize your rewards, promote your brand and give your clients the flexibility to spend their rewards how they want.
Going all the way to the store, buying products for a basket or gift is time-consuming, and with your busy schedule, you can only manage it once in a while. Whereas sending a gift card to a store they might like can sometimes feel impersonal. So, where does that leave you? You can have the best of both worlds with a custom-branded card.
A custom-branded prepaid card gives your clients the flexibility to spend their rewards on what they really want, and it’s quick and easy for you to send.
In this blog, we’ll outline what a custom-branded card is, how it will benefit your business and some tips on how to send them.
A custom-branded card is a prepaid credit card that is personalized with your logo. These cards can be loaded and given to clients as a reward or incentive for referring your services or for customer appreciation. These personalized cards not only serve as a tangible token of appreciation but also help reinforce your brand and leave a lasting impression on clients.
Locorum offers custom-branded cards as an add-on to your subscription. Just get in touch with our team to get one for yourself. With our custom cards, you can enhance your brand image, build strong client relationships, and boost referrals in the real estate industry.
A custom-branded card adds a personal touch to your interactions with clients. It shows that you value their business and are grateful for their referrals. This personalization can go a long way in building strong relationships and fostering client loyalty. Personalization matters; companies that excel at personalization generate 40% more revenue from those activities than average players.
2. Building Brand Loyalty
Custom-branded cards are a powerful branding tool. They allow you to showcase your logo, reinforcing your brand identity with every use. This helps create a sense of loyalty among your clients, making them more likely to refer your services to others.
3. Professionalism and CredibilityCustom-branded cards convey a sense of professionalism and credibility. They show that you are serious about your business and willing to go the extra mile to provide a memorable experience for your clients. This can help set you apart from competitors and instill trust in your clients.
Rewarding Referrals: One of the most common uses of custom-branded cards is to reward clients for referring your services to others. You can load the card with a specific monetary value and give it to clients as a thank-you for their referral. This not only incentivizes referrals but also shows your appreciation for their support.
Client Appreciation: Custom-branded cards can also be used to show appreciation to your clients for their business. You can send cards on special occasions such as birthdays, anniversaries, or holidays or as a token of appreciation for their continued support.
Promotional Campaigns: Custom-branded cards can also be used in promotional campaigns to attract new clients. For example, you could offer a custom-branded card as a reward for signing up for your services or attending an event.
Event Giveaways/Contests: Use custom-branded cards as giveaways at events such as open houses or trade shows. This can help attract attention to your booth and create a positive impression with potential clients.
Integrating custom-branded cards into your marketing strategy can help amplify their impact. Consider incorporating them into your email marketing campaigns, social media promotions and client appreciation events. By integrating custom-branded cards into your overall marketing strategy, you can ensure they are used effectively to achieve your business goals.
We suggest sending a personal message with recommendations based on your client’s interests and hobbies when possible. This lets you go the extra mile and recommend restaurants or activities that they can use their rewards.
Custom-branded cards can be used in any industry, here’s a few examples of how companies can use them.
Builder: A local home builder used custom-branded cards as a referral reward for clients who referred new homebuyers. This helped incentivize referrals and generate new business while also promoting the builder's brand to a wider audience.
Realtor: A real estate agent used custom branded cards as closing gifts for clients, thanking them for their business and providing them with a memorable gift along with local recommendations that kept the agent's brand top-of-mind.
Automotive Company: An automotive company used custom branded cards as part of a customer loyalty program, rewarding customers for repeat business and referrals. This helped increase customer loyalty and generate new business through referrals.
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