Discover the best way to introduce your clients to their new home - the neighborhood explorer pass. Give local recommendations to make them feel welcome.
Moving to a new home is an exciting milestone, but it can also be overwhelming, especially when navigating a new neighborhood. As a realtor, it’s important to make your clients feel welcome and leave a lasting impression.
One of the most thoughtful ways to welcome your clients to their new community is by sending them what we call a "neighborhood explorer pass."
This personalized message is not only a token of appreciation but also a practical guide to help them get acquainted with their surroundings. In this blog, we'll explore what a neighborhood explorer pass is, why you should consider sending one, and how you can create your own.
A neighborhood explorer pass is a curated list of local recommendations and personalized tips that are tailored to the interests and preferences of the new homeowners. It includes suggestions for restaurants, attractions, services, and other points of interest in the area, helping them feel more at home and connected to their new community.
Sending a neighborhood explorer pass offers several benefits. First, it shows your clients that you care about their well-being beyond the transaction, building rapport and fostering a positive relationship. It also helps new homeowners feel more comfortable and settled in their new surroundings, enhancing their overall home-buying experience.
To create your own neighborhood explorer pass, start by researching local attractions, restaurants and services in the area. Personalize your recommendations based on your client's interests and discussions during the home-buying process. Include a mix of popular spots and hidden gems to cater to different preferences. Then, you can write them down in an email or letter format to send to your clients.
Send a neighborhood explorer pass with a rewards card that your clients can use towards your recommendations. With Locorum, you can use a physical single-load custom or a virtual card (book a call to learn more). Think of the demographic of the person receiving it to choose which type of card is best for them.
The email below is a great example of how you can personalize a closing gift and show that you paid attention during the home-buying process. Every location mentioned in this email ties into a topic that was brought up during the two months of shopping for a home. It was sent with a custom card as a closing gift.
Since sending this email, Jane and John have replied three times, updating their Realtor on their explorations of their new neighbourhood.
Here’s the email:
Subject: Congratulations, it’s closing day!
Jane & John,
Congratulations on the purchase of your new home, and thank you for trusting us to guide you through your home purchase and your move to the London area.
To help you get acquainted with your new home, we wanted to recommend a few spots to check out. Hopefully, you can use your Locorum Rewards to do so.
My family's favorite restaurant in the area is Bella Jacks. It’s my wife’s favorite Mexican restaurant in the area, which for our family is a 45-minute drive, but for you guys, it’s 7 minutes away.
Once the summer hits, you need to take a drive out to Port Stanley and grab some fries from Mackie’s. It’s a local summer favorite spot, and it’s on the beach, so bring flip-flops. When you are there, if you want to grab a cocktail, you can also check out GTs On The Beach.
On your way back from Port Stanley, make sure to stop and grab some ice cream from Shaw’s Ice Cream—Dairy Bar. If it’s a hot day, be prepared to be in line. It's a hot spot after a day on the beach. Make sure to stop on your way home, not on your way to Port Stanley; otherwise, it can take forever to get into the parking lot because of the side of the road it is on.
Lastly, to get your vegetable garden items or any landscaping, you need to visit Canadale Nurseries it’s 5 min down the road they have everything you will need. They have sales often, so sign up for their newsletter at canadale.ca/sales/. If you are ever up closer to my area in Thorndale, you need to check out Heeman’s. It’s another great spot to pick up gardening items. They are also strawberry growers, so you can "pick your own strawberries" in late summer, and they have the most amazing strawberry milkshakes & sundaes that you can pick up at their Berry Beanery..
Again, we hope you enjoy calling the London area home. As always, if we can help with anything, please don’t hesitate to give me a call or email. Oh, and don’t forget about our awesome client rewards program. Through referrals, you can earn unlimited rewards.
All the Best
The Mulligan Realty Group
Sending a neighborhood explorer pass shows that you care about your client’s well-being and are committed to helping them settle into their new surroundings. Consider creating your own neighborhood explorer pass for your clients to enhance their home-buying experience and build a stronger relationship.
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