Building strong relationships with your clients is key to success as a realtor. One effective way to do this is through thoughtful and timely rewards. Sending rewards shows that you are thinking of a client and value them. Plus, everyone loves getting a gift, so they’ll be more likely to be a repeat customer or refer a friend.

Scheduled rewards, such as those for birthdays and home anniversaries, can go a long way in showing your appreciation and keeping your clients engaged. 

In this blog, we'll explore when to send rewards and provide email examples that you can actually use. 

When to Send Rewards

There’s no bad time to send someone a gift. But to make the most impact, try to schedule them around times that will mean the most to clients. We recommend sending rewards at these times:

1. Birthdays
2. Closing gifts
3. Home anniversaries

Let’s go over each and some examples of emails to send along with the rewards.

1. Birthday Rewards

Birthday emails are a perfect way to show that you're thinking about your clients and give them a token of appreciation. Everyone appreciates a small birthday gift. 

Here’s an example:

Subject: 🎉🎂 Happy Birthday! 🎂🎉

Hi [Contact-First-Name],

Wishing you the most fantastic birthday filled with joy, laughter, and cherished moments! 🥳🎈 As the Mulligan Realty Group, we're thrilled to celebrate this special day with you! 🎉

To add a little extra sweetness to your day, we're sending you a small gift of $10 to treat yourself to a coffee, tea, or perhaps a delightful sweet treat! ☕🍰

May this year bring you endless opportunities, success, and happiness. Thank you for being a part of our community!

Warm regards,

[Your Name]

The Mulligan Realty Group 

2. Closing Gifts

You’re probably already sending closing gifts, so why not make the process easier? Sending a rewards card gives your clients the flexibility to spend their rewards on whatever they want. If you want to make the gift more personal, you can give recommendations based on the area they’re moving to or their interests in the email alongside the rewards.

Here’s an example:

Subject: Welcome to Your New Home in London, Ontario! 🔑

Hi [Contact-First-Name],

On behalf of the Mulligan Realty Group, we want to extend our warmest congratulations on your recent move and welcome you to your new home in London, Ontario! We understand that moving can be both exciting and hectic, so we wanted to make sure your first night in your new place is as stress-free as possible.

To help you settle in and celebrate this milestone, we're excited to offer you a $100 voucher to enjoy a delicious dinner on us! We believe that sharing a meal together can be a great way to create new memories and start on the right foot in your new home.

Below are three fantastic local restaurants in London where you can order dinner using your voucher:

1. **The Root Cellar** - Offering a diverse menu featuring locally sourced ingredients, The Root Cellar is known for its cozy atmosphere and delicious comfort food. From gourmet burgers to hearty salads, there's something for everyone to enjoy.

2. **Garlic's of London** - If you're craving contemporary Canadian cuisine with a twist, Garlic's of London is the place to go. Their menu highlights seasonal ingredients and innovative dishes that are sure to tantalize your taste buds.

3. **Wich is Wich** - For those who love sandwiches done right, Wich is Wich is the ultimate destination. With a focus on fresh, high-quality ingredients and creative flavor combinations, their sandwiches are a true delight.

To redeem your $100 voucher, simply mention this email when placing your order with any of the above restaurants. We hope you take this opportunity to relax, unwind, and savor the flavors of your new neighborhood.

Once again, welcome to the community! If you have any questions or need assistance with anything related to your new home, please don't hesitate to reach out to us. We're here to help make your transition as smooth as possible.

Warm regards,

[Your Name]

Mulligan Realty Group

3. Home Anniversary Rewards

Finally, home anniversaries are perfect times to send rewards. A year after your client’s purchase, you can send them a thank you to show your gratitude. Plus, it’ll keep you in their minds when they return or have friends in the market. 

Here’s an example:

Subject: Celebrating Your Home Anniversary! 🏡

Hi [Contact-First-Name],

Congratulations on reaching your home anniversary! It's been 1 year since you moved into your home, and we wanted to take this opportunity to celebrate this milestone with you.

As a token of our appreciation, we're offering you a $50 gift rewards card. Whether you're looking to spruce up your space with some new decor, tackle a DIY project, use it for dinner on us, we hope this helps you make your house feel even more like home.

Thank you for choosing us as your real estate partner. We're grateful for your trust and look forward to continuing to support you in the years to come.

Warm regards,

[Your Name]

The Mulligan Realty Group

These emails are great starting points to send with your rewards. You can edit and personalize them as much as you want to cater them to your business and your clients. 

Looking to improve your gifting strategy? Get in touch to learn how!